§ IThe Cover
Volume I · Portfolio
Curated 2026 · Ahmedabad → Worldwide
— The Discipline of Premium Presence —
Issue № 01 · MMXXVI
A working monograph

D·T

✦

Social Media Manager & Content Strategist for brands that demand a premium presence — engineering relevance, resonance, and measurable growth across Instagram, Meta Ads, and short-form video.

— Discipline Strategy · Production · Performance.
— Specialism Instagram · Meta Ads · Reels.
— On Record ₹1.18L+ ad spend · −67% CPF.
— Atelier Solo, by appointment. Worldwide.
Scroll · Vol. I
The Manifesto № I

I curate digital ecosystems for brands that demand a premium presence. My focus is not visibility — it is relevance, resonance, and the kind of work that compounds. I navigate the intersection of strategic intent and creative execution to deliver content that serves as a permanent digital asset.

— Divya Trivedi
Editor & Strategist
— Section II

By the Numbers.

A discipline measured. Strategy translated to outcomes — every campaign, every cycle.

fig. 01
0%
HOCCO Foods Growth
9K → 19K followers in 8 months
fig. 02
0M
Peak Monthly Reach
Sustained 1M+ across accounts
fig. 03
₹0L+
Meta Ad Spend
Across multi-brand campaigns
fig. 04
0%
Lower Cost Per Follower
₹14.23 → ₹4.70 over 4 months
— Section III

Selected Work.

Three case studies in growth — each one a different brief, each one a measurable shift.

fig. 01 — featured

1944 The HOCCO Kitchen.

F&B · Hospitality · Premium Dining

Scaled the Instagram presence of Ahmedabad's heritage culinary destination, blending storytelling with performance media. Influencer collaborations, on-site shoot direction, and Meta Ads working in concert.

"Cost Per Follower fell from ₹14.23 to ₹4.70 over four months — without sacrificing quality of audience.
Strategy Meta Ads Influencer Collabs Shoot Direction Reels
A working sample 2025 — 26
1944.kitchen♡ ✈ ⊞
1944 · Kitchen
A table set in 1944.
♡ 12.4K↗ 2.1K
1944 · Reel
Heritage, plated.
♡ 8.6K▸ 1.96M
1944 · Story
−67% CPF.
Meta Ads4 mo.
1944 · Kitchen
A table set in 1944.
♡ 12.4K↗ 2.1K
1944 · Reel
Heritage, plated.
♡ 8.6K▸ 1.96M
1944 · Story
−67% CPF.
Meta Ads4 mo.
+22%
Follower Growth
1.96M
Peak Monthly Reach
−67%
Cost Per Follower
₹1.18L+
Ad Spend Managed
fig. 02 — featured

HOCCO Foods.

FMCG · Snacks · D2C

Doubled audience size through high-velocity content and a sharp Reels strategy. A 4.33% peak engagement rate in a category where 1% is considered strong — the result of meeting an audience where their attention actually lives.

"An audience built, not bought — and engaged at 4× category average.
Content Strategy Reels Trend Research Community Reporting
A working sample 2025 — 26
hocco.foods♡ ✈ ⊞
HOCCO · Reel
4.33% engaged.
♡ 21.2K▸ 2.03M
HOCCO · Carousel
Snack + ritual.
♡ 14.7K↗ 3.4K
HOCCO · Stat
+109% growth.
9K → 19K8 mo.
HOCCO · Reel
4.33% engaged.
♡ 21.2K▸ 2.03M
HOCCO · Carousel
Snack + ritual.
♡ 14.7K↗ 3.4K
HOCCO · Stat
+109% growth.
9K → 19K8 mo.
+109%
Follower Growth
9K → 19K
Audience Built
4.33%
Peak Engagement
2.03M
Peak Monthly Reach
fig. 03 — foundational

Revny Wellness.

D2C · Women's Health · Pre-Launch

Brought on as the first social media hire and built the entire digital presence from zero. Brand tone, visual system, and four-platform content engine — set up before the brand had even launched.

"From zero infrastructure to a fully operational four-platform brand voice — solo.
Brand Voice Visual Identity Pre-Launch Strategy End-to-end Production
Pre-launch build 2025
revny.wellness♡ ✈ ⊞
Revny · Voice
A new language for women's care.
Day 1Pre-launch
Revny · System
Four platforms, one voice.
IG · FB · LI · YT100%
Revny · Cover
Care, quietly.
Pre-launch9:16
Revny · Voice
A new language for women's care.
Day 1Pre-launch
Revny · System
Four platforms, one voice.
IG · FB · LI · YT100%
Revny · Cover
Care, quietly.
Pre-launch9:16
0 → 4
Platforms Launched
100%
On-Time Publishing
First.
Social Hire
Full-cycle
Ideation → Publishing
— Section IV

The Feed.

— A Composition Sketchbook · No Image Credits Disclosed —

A working sketchbook of compositions, treatments, and tonal directions — the visual grammar I bring to a brief.

fig. 01 · CoverF&B
A table set in 1944.
Heritagev.01
fig. 02Carousel
A new language.
Wellness1 / 7
fig. 03Reel
4.33% engaged.
FMCG00:14
fig. 04Stat
−67%
CPF4 mo.
fig. 05Cover
Built, not bought.
Brandv.02
fig. 06 · PerformanceMeta Ads
An audience built, not bought — and engaged at 4× category average.
Result₹1.18L+
fig. 07Story
Care, quietly.
Pre-launch9:16
fig. 08Editorial
Discipline of resonance.
BrandLong-form
— Section V

The Roster.

Brands trusted to my care — across food, wellness, hospitality, healthcare, education, and lifestyle.

HOCCO Foods
HOCCO Foods№ 01
1944 HOCCO Kitchen
1944 HOCCO Kitchen№ 02
Lilāmāni
Lilāmāni№ 03
Expert Education
Expert Education№ 04
Tamanna
Tamanna№ 05
Jivraj Mehta Hospital
Jivraj Mehta Hospital№ 06
Cashinvoice
Cashinvoice№ 07
Royal Crown
Royal Crown№ 08
Revny Wellness
Revny Wellness№ 09
Virasat-e-Curry
Virasat-e-Curry№ 10
Param Group
Param Group№ 11
& many
more —
— Section VI

The Method.

A six-step discipline. Strategy first, content second, optimisation always.

i.
Discovery & Planning
Audit, audience mapping, competitor benchmarking, KPI definition. Strategy starts before content does.
ii.
Concept Development
Insights translated into content pillars, formats, and a monthly calendar tied to campaign objectives.
iii.
In-Production
Briefing photographers and videographers, on-site shoot direction, scripting, design, and editing.
iv.
Quality Check
Brand consistency review — voice, visual system, captioning, and CTA alignment before anything goes live.
v.
Posting
Scheduled publishing across Instagram, Facebook, LinkedIn, and YouTube — coordinated with Meta Ads cycles.
vi.
Evaluation & Optimisation
Weekly KPI tracking, monthly performance reports, and translation of findings into the next content brief.
— Section VII

The Toolkit.

What I bring to every brief — strategy, production, performance, in equal measure.

I · StrategyDirection
Social Media Strategy Content Calendar Brand Voice Audience Mapping Competitor Research Trend Research Pre-Launch Planning
II · ProductionCraft
Reels & Short-Form Shoot Direction Copywriting Captions & Hooks Influencer Collabs Canva (Advanced) Visual Identity
III · PerformanceOutcome
Meta Ads & Campaigns KPI Reporting Meta Business Suite Community Engagement IG & FB Growth LinkedIn Content YouTube Strategy
— Section VIII

How We Work.

Three ways to bring me on. Every engagement is shaped to the brief — these are the starting points.

№ I Project

The Sprint.

A focused, time-boxed engagement for a launch, campaign, or rebrand window. Strategy + production + reporting, delivered as one shipping unit.

  • Audit & positioning
  • 30-day content engine
  • Meta Ads ignition
  • End-of-sprint report
— Window4 – 8 weeks
№ II Retainer

The Atelier.

An ongoing partnership where I sit inside the brand. Monthly cadence of strategy, content, ads, and reporting — the full ecosystem, owned end-to-end.

  • Quarterly strategy reset
  • Full content calendar
  • Reels & shoot direction
  • Meta Ads management
  • Monthly KPI reports
— CadenceMonthly · Open-ended
№ III Consult

The Consult.

For founders and in-house teams who want a senior perspective on strategy, audits, or performance — without the full retainer commitment.

  • 1:1 working sessions
  • Account & ad audits
  • Calendar & brief reviews
  • On-call advisory
— FormatBy the hour
Book a 30-min session
— Section IX

Ready to elevate
your brand?

— Email divyatrivv@gmail.com
— Phone +91 79844 72956
— LinkedIn Divya Trivedi
Start a conversation ↗ See engagement models